RE-CREATE NYC 2015 Opens in New York

P1010654RE-CREATE NYC 2015 opens its doors to the public today and will be open everyday until March 21, 2015. Drop by the Openhouse Gallery at 201 Mulberry between 09:00 and 17:00 to see this uniquely immersive exhibition of Vermeer prints. After a smash-hit run in Tokyo in 2012-13 and a touring exhibition around 22 cities across Japan, the exhibition is making its first international appearance here in New York City. You can also browse through the selection of books and Vermeer merchandise on sale in the exhibition shop, and even order your very own Vermeer Re-create; details are available at the exhibition. Tickets are $10 on the door or you can pre-order for collection at the venue via this link.

Introducing RE-CREATE NYC 2015: Discovering the Life and Works of Johannes Vermeer

Tokyo2015_bannerBetween February 24th and March 21st, the Open House event space in Manhattan’s fashionable Nolita district is about to transform itself into a doorway into 17th century Holland. Visitors to “RE-CREATE NYC 2015” will for the first time in North America be able to view “Re-creations” of all the acknowledged works of Johannes Vermeer, as the master painter himself would have seen them as he put the finishing touches on each of his prized paintings.

After more than 3 years of successful exhibitions throughout Japan, finally New Yorkers will have a chance to be introduced to one of the freshest and most stimulating ways to appreciate the genius of Vermeer. RE-CREATE NYC 2015, is more than just an introduction to the entire works of the master artist in one place: it is an educational experience that guides visitors to better understand the secrets of his technique, his development as an artist, and the mysteries hidden within his works.

Over the coming days as we count down to the exhibition opening we will be using our Facebook page to introduce readers to the concept of “Re-creating” art masterpieces, the technologies that have allowed us to turn back the clock for each of Vermeer’s works, and to introduce Dr. Shin-Ichi Fukuoka, the driving force behind this new approach to art appreciation. Keep checking back with us, and make sure to head on down to 201 Mulberry St for a fresh perspective on one of the world’s greatest artists.

Re-create Facebook Page Launched

We’re on Facebook! Come and say hello on our new page or let us know you’ll be coming to see us at RE-CREATE NYC 2015 via our event page.

RE-CREATE NYC 2015: Re-create Heads to New York

RCNYC2015RE-CREATE NYC 2015, opening on February 24 2015, will be the first international showcase of all 37 Vermeer Re-creates. The exhibition takes places Openhouse Gallery in New York City, the adopted home of exhibition Director and Vermeer super-fan, Dr. Shin-Ichi Fukuoka.

The exhibition is a unique opportunity to see all of the Vermeer paintings known today, digitally remastered and displayed together in an immersive Vermeer experience. As well as the lifesize Re-creates, painstakingly reproduced using state-of-the-art digital imaging and printing techniques and displayed in replica frames, RE-CREATE NYC 2015 will also focus on Vermeer as scientist, revealing how he lived in an age of rich scientific curiosity and discovery and how science may have been an intimate part of the life of the master artist.

The exhibition will be open daily from 09:00 until 17:00.
Entrance is $10 or free for children under 12.

February 24-March 21, 2015
Daily from 09:00-17:00
Openhouse Gallery, 201 Mulberry Street, Soho, New York City
Click here for a map
6 train to Spring St / N/R/W to Prince St / B/D/F/V to Broadway/Lafayette St
$10 (adults, students, groups), children under 12 free

Vermeer: Realm of Light, Tokyo 2015 Exhibition

Tokyo2015The smash-hit exhibition Vermeer: Realm of Light has returned to Tokyo after a nationwide tour for a three month residency in Nihonbashi. The re-vamped exhibition now focuses more closely on the concept of “Vermeer as scientist”, with richer detail about the science-inspired themes and techniques Vermeer employed in his paintings. For more details, visit the website (Japanese only):

January 5-March 10 2015, 10:00-19:00, daily except Mondays
Nihonbashi Muromachi Center Building, 3-2-15 Nihonbachi Muromachi, Chuo-ku, Tokyo 103-0022
Exit A8, Mitsukoshimae Station (Tokyo Metro)
Exit 1, Shinnihombashi Station (JR Sobu Main Line)
South Exit, Kanda Station (JR Chuo Line, Yamanote Line, Keihin-Tohoku Line)
¥1000 (adults) / ¥500 (elementary / junior high students)


Dr. Shin-Ichi Fukuoka featured in Libération

Dr. Shin-Ichi Fukuoka has been featured in an article on the Maurithuis and its collection in leading French newspaper Libération. The article, by Edouard Launet, profiles the Mauritshuis collection as a unique source of literary inspiration.

Four of its most renowned paintings have so captivated writers that they have made them central to their work: first came Proust, whose In Search of Lost Time repeatedly refers to the “little patch of yellow wall” in Vermeer’s View of Delft as the embodiment of artist perfection. Next was Tracy Chevalier and her Girl with a Pearl Earring. The novel, subsequently turned into a movie, imagines who the girl might have been and how Vermeer came to paint her. Donna Tartt’s The Goldfinch has recently won a Pulitzer Prize; its namesake painting, by Carel Fabritius, hangs in the Mauritshuis. Finally, in 2013 Nina Siegal wrote The Anatomy Lesson having been inspired by Rembrandt’s The Anatomy Lesson of Dr Nicolaes Tulp.

The article also talks about the visionary leadership of museum director Dr. Emilie Gordenker, who sees the digital reproduction of the Mauristhuis collection and the availability of reproductions as a positive step in encouraging wider interest in the art housed in this boutique gallery in The Hague. Her thinking is that once you have seen a reproduction, you are more inspired to see the original. This approach led to the development of the re-opening campaign in June 2014, after a two-year renovation period.

It was this campaign which featured Dr. Shin-Ichi Fukuoka, who is not only a renowned fan of Vermeer, having published a book about his travels around the world to view the originals in their home museums, but is also the brains behind the Re-create project, an attempt to restore masterpieces to their original colour and texture through digital manipulation of high-quality data and state-of-the-art printing procedures.

The article goes on to imagine which of the Mauristhuis masterpieces might be next to inspire a great work of literature. For would-be writers without the means to travel to The Hague, the entire collection can be enjoyed available online here:

Winner of Mauritshuis Re-opening Competition Announced

In June 2014, Dr. Fukuoka starred in the award-winning re-opening campaign for the Mauritshuis. As part of the campaign, the museum ran a social media campaign inviting fans of the Girl with a Pearl Earring to submit images of themselves in the rooms in their home where they had hung their reproduction. The winner, Elsa Oudshoorn, has now become the second person, after Dr. Fukuoka, to have her room re-created in the Mauritshuis. You can watch a making-of video of Elsa’s room being recreated in front of the real Girl with a Pearl Earring here or see some photos on the Mauritshuis Facebook page.

Mauritshuis Re-opening Campaign Wins European Award

The re-opening of the Mauritshuis, in June 2014, has been recognised for excellence at the International Festival of Events and Live Communication (EuBea) 2014. The re-opening, organised by the Mauritshuis and branding agency Xsaga, won Best Cultural Event. Dr. Fukuoka was part of the re-opening campaign; a reproduction of his apartment was built in the room housing the Girl with a Pearl Earring, and the entire process filmed for broadcast as television and online commercials.



Japan Times: Dr. Fukuoka Honoured as Vermeer Aficiando

Dr. Shin-Ichi Fukuoka was recently featured in The Japan Times, Japan’s leading English language news publication, for his central role in the marketing campaign to accompany the re-opening of the Royal Picture Gallery Mauritshuis.

The article notes how Dr. Fukuoka was selected by the gallery as one of 20 aficionados from around the world of the artist Johannes Vermeer. It also talks about the reasons for his fascination with the seventeenth century Dutch artist: “He doesn’t try to interpret the world but impartially depicts it as is,” Fukuoka says. It is Vermeer’s objective approach to painting which appeals to Dr. Fukuoka’s scientific mind.

“The world is constantly flowing. You cannot describe it as it is. You carve out a fragment and then you have the time leading to that moment and the time starting from there. It is like suspending and then depicting the constantly evolving life,” Fukuoka said of his interpretation of what Vermeer attempts with his painting.

Read the full article here.


Mauritshuis Marketing Campaign Attracts Worldwide Attention

The re-opening of the Royal Picture Gallery Mauristhuis, in June 2012, was accompanied by a marketing campaign starring Dr. Shin-Ichi Fukuoka, a molecular biologist who has also found fame through his fascination with Johannes Vermeer.

The campaign has attracted worldwide attention, from fans and advertising professionals alike. It has been introduced on a number of marketing industry websites, including Creative Criminals and Trend Hunter Marketing, which described the campaign as “a brilliant way to show that art is not just to be enjoyed within the confines of a museum”. Watch the campaign video here