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Mauritshuis Marketing Campaign Attracts Worldwide Attention

The re-opening of the Royal Picture Gallery Mauristhuis, in June 2012, was accompanied by a marketing campaign starring Dr. Shin-Ichi Fukuoka, a molecular biologist who has also found fame through his fascination with Johannes Vermeer.

The campaign has attracted worldwide attention, from fans and advertising professionals alike. It has been introduced on a number of marketing industry websites, including Creative Criminals and Trend Hunter Marketing, which described the campaign as “a brilliant way to show that art is not just to be enjoyed within the confines of a museum”. Watch the campaign video here